Sahara solemnizes 101 marriages of underprivileged in its annual ‘Samuhik Vivah Samaroh’

Lucknow, 10th February, 2010: Sahara India Pariwar, a major business conglomerate, today solemnized 101 marriages of girls coming from the weaker section of the society, in its annual event ‘Samuhik Vivah Samaroh’. The Samaroh is organized every year by Sahara with huge fanfare at Sahara Shaher, Lucknow. The event witnesses 101 weddings of underprivileged girls from different religions, performed at one common venue. This year, 89 Hindus, 9 Muslims, 2 Sikhs and 1 Christian couple tied the knot on this auspicious occasion. The Samuhik Vivah Samaroh is being organized since 2004 and this is its seventh consecutive year. Till date, 707 couples have been blessed.

For the 101 marriages every year, Sahara invites applications from bride and groom families who can not bear the cost of marriage by themselves. After verification process, the applicants are included for the Samaroh. 

All the marriage arrangements like fooding, clothing, lodging of the relatives, Welcoming of the Baraat, Kanyadaan, 101 Mandaps, etc. were made by Sahara India Pariwar. In addition to this, Sahara also helps all the newly wedded couples in initiating a new life.  For this, Sahara gifts Rs. 1 lakh worth of basic household items to each couple. The gifts consist of Color Television, Refrigerator, Almirah, a double-bed, dressing table, jewelry, Suits to the groom, Sarees to the bride and wrist watch for both. Sahara even takes care of the delivery of these gifts at the couple’s house.

The whole ambience of Sahara Shaher was made enchantingly beautiful with decoration of flowers and Rangoli, amidst chants of marriage hymns with Shehnai being played in the background. Relatives danced with joy & revelry and had a feast of different dishes. The marriages of various communities were solemnised by the renowned priests of their respective communities. The Samaroh was conducted amidst a gathering of distinguished invitees and Kartavyayogi workers of Sahara India Pariwar, who extended their heartiest greetings to the newly wedded couples. This was followed by lunch organized for the newly wedded couples, their families and guests.

The newly wedded couples were bestowed with a photograph that featured all the 101 couples. The camera used for capturing this golden moment is the 1914 made special American Panoramic Kodak Still Camera which can rotate upto 360 degrees and produces a very sharp image. The same camera is also used to take pictures of newly elected Lok Sabha and Rajya Sabha Members.

Mr. Abhijit Sarkar, Head – Corporate Communications, Sahara India Pariwar, said, “Sahara India Pariwar has always kept corporate responsibility and social stewardship as an integral part of the organization and made determined efforts in the development of society and the nation. The annual ‘Samuhik Vivah Samaroh’ is one such step in the same direction.”

On this occasion, Reverend Smt. Chhabi Roy - Mother of Mr. Subrata Roy Sahara, cricketing sensation Mr. Yuvraj Singh, former Miss World and cine star Ms Diana Hayden, former captain and currently the manager of the Indian Hockey team Mr. Dhanraj Pillai, Smt. Swapna Roy - Dy. Managing Worker (P&W), Sahara India Pariwar, Smt. Kumkum Roy Choudhury, Dy. Director Worker, Sahara India Pariwar, Shri Ashok Roy Choudhury, Dy. Director Worker, Sahara India Pariwar, Mr. Abhijit Sarkar, Head – Corporate Communications, Sahara India Pariwar blessed the newly wed couples.

Notes to the Editor
Sahara India Pariwar is a major business conglomerate of India with operations in diversified sectors like real estate; financial services which includes housing finance, mutual funds & life insurance; print and electronic media, entertainment channels and film production; healthcare, hospitality & tourism; information technology and consumer products.

Among its many CSR initiatives, Sahara is providing monthly financial assistance to the families of the Martyrs of the Mumbai Nov '08 terror attack and to the families of Kargil War Martyrs.

Under its Disaster Management initiatives, Sahara has always stood up in the need of the hour of the country, be it super cyclone of Orissa, earthquake in Gujarat, drought in Rajasthan or floods in the state of Uttar Pradesh and Bihar. Sahara has adopted Bhimasar-Chakasar village in Taluka Anjar, District Kutch for relocation, rehabilitation and reconstruction of the village along with basic amenities, panchayat ghar, bus stop, post office, play ground, primary and secondary school and street lights. When the devastating earthquake hit Latur district of Maharashtra, Sahara India Pariwar came forward to rehabilitate the earthquake stricken citizens of the region and also developed a cluster of earthquake houses in Killari Village in Latur, The houses were handed over to the villagers by Reverend Mother Teresa.    

Sahara is also working on various programs on Health (with 22 Mobile Healthcare Vans), Nutrition, Literacy, Vocational Training, Civic Development, Behavior Change Communication and Rehabilitation of the Physically Challenged People.

 
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