Sahara unveiled the name and logo of its Pune IPL franchise in a glittering ceremony

Pune, April 24, 2010: Sahara India Pariwar, the prime promoter & patron of sports in India, and owner of Pune IPL franchisee, unveiled the name and logo of the Pune IPL team in a grand ceremony at the expansive S.P. College Ground, Pune. The Sahara Group named its IPL team, ‘Sahara Pune Warriors’ befitting the status and rich culture of the city. The unveiling of the logo identity of the team was witnessed by a huge gathering of more than 25,000 enthusiastic crowd. The open-to-all event, organized in association with Maharashtra Cricket Association was the talk-of-the town and a looked-for event for all the cricket enthusiasts of the city.

Pune is making its mark in the world, once again, with its own IPL team -Sahara Pune Warriors. A name that encapsulates the courage, determination and competitive spirit that warriors are known for and honoured across the world. When coupled with the patriotism that fires the nation, 'Warriors' truly represent the entire generation of cricketers that IPL celebrates in India. Pune is all set to recreate history.
The 'Warriors' have arrived!

The ‘Sahara Pune Warriors’ logo comprises of a spear wielding, attacking cavalry-warrior (warrior on horse) in the hue of tricolour. About the concept Mr. Abhijit Sarkar, Head – Corporate Communications, Sahara India Pariwar, said, “The name and logo identity encapsulates the valor, perseverance, endurance and control of the cavalry trooper, synthesizing with speed and agility along with the patriotic fervor which is one of the core elements of Sahara India Pariwar.” (The logo unit of Sahara Pune Warriors can be downloaded from
The evening was a fusion of cricketing and entertainment excellence, and a mélange of the local cultural heritage and the young and chic tone of the Pune city. The logo was launched in the presence of some of India’s biggest names from cricket fraternity and bollywood. The gala evening included some outstanding performance by local troops and the group of renowned choreographer Shri Shaimak Davar.

On this occasion, ‘Saharasri’ Subrata Roy Sahara, Managing Worker & Chairman, Sahara India Pariwar, also announced 4 welfare schemes for the people of the Pune.

In the rural areas of Pune district, Sahara will extend Public Health Services through 8 Mobile Health Unit (MHU) vans. Each van will have a qualified doctor and will be equipped with primary health equipments and medicines. Every day the vans will provide free of cost primary health care to more than 400 people.

Sahara will provide individual accident cover to the 17.07 lakh voters of Pune Lok Sabha constituency. Under this accidental death cover, in case of an accidental death of any individual, Sahara will provide Rupees One lakh as financial assistance to the nominee from the family of the deceased.

Sahara has also announced financial support for the promising sportspersons of Pune District. Under the scheme, sportspersons playing at the state level will be given Rs 5000 per month, those playing at the National level will be given Rs. 10000 per month and those playing at the International level will be given Rs. 20,000/- per month.

Last but not the least, for the meritorious students of Pune district, scholarships will be provided by Sahara. Under this scheme, 300 students at the graduation level will be selected and each student will be provided Rs. 750 per month as scholarship. At the post graduation level, 200 students will be selected and each student will be provided a monthly scholarship of Rs 1500. In all 500 meritorious students of Pune will benefit under this scholarship scheme.

Speaking on the launch of the Pune IPL Team’s identity, ‘Saharasri’ Subrata Roy Sahara, said, “It is a moment of great pleasure for us to present the identity of the Pune IPL team to the people of Pune and the cricketing enthusiasts across the world. We have just started the journey and in this short span, the support, affection and respect which we have received from the people of the city is very heartening and makes me feel that the city is my second home. I personally believe that love and affection is baseless without the sense of duty towards the loved ones. With the same emotions and as a reciprocation of the love, I am extending these welfare services to the people of Pune and hope that we will be of some help in the welfare of the people.”

Shri Ajay Shirke, President, Maharashtra Cricket Association, said “We are proud of Sahara India Pariwar and their Pune IPL team. On behalf of the people of Pune, I would like to thank Saharasri Subrata Roy Sahara for his involvement with Pune and assure him all support where ever he will require in this endeavor”.

The sponsor of Indian Cricket and Hockey, Sahara India Pariwar, had earlier, adopted Indian Boxing, Wrestling, Shooting and Archery in addition to providing support to a total of 56 sportsmen in these four disciplines until after London Olympics 2012. The group, in order to uplift sports at domestic and grass root level, supports the legendary Calcutta Football League, Sheesh Mahal Cricket Tournament and many other sports at the national, state and district levels. The group has extended its sponsorship to the Uttar Pradesh State cricket team which represents the state in Ranji Trophy and all other domestic tournaments. Earlier, in the year 2009, Sahara had initiated ‘The Sahara Indian Sports Awards’ with an intention to bring together all sports, including those which are very popular and also those which are not so popular, together on a common platform to recognize and honour the achievements of Indian sportspersons who have taken the pride of the nation to the highest level and kept the tricolor flying high. The awards are aimed at providing a forum for encouragement to young sporting talents and motivate them to bring laurels to the nation and sports.

About Sahara India Pariwar
Sahara India Pariwar is a major business conglomerate in India with operations in multi diversified sectors, including real estate, infrastructure and housing, financial services, housing finance, mutual funds, life insurance, print & television media, film production, medical services, hospitality & tourism and consumer products.

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