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Sahara announces medals of pure gold of 5 kg, 3kg and 2kg to every Indian winning gold, silver and bronze medal respectively in the London Olympics 2012

Lucknow, July 26, 2012: Sahara India Pariwar, a major business conglomerate and the prime promoter & patron of sports in India, today announced to award the Indian sportspersons winning medals in the forthcoming London Olympics. Sahara will be awarding a big 5 kg medal of pure gold to the Indian sportsmen winning gold medals, 3 kg medal of pure gold to silver medalists and 2 Kg medal of pure gold to the bronze medalists, each, in the London Olympics 2012. For the team sports, each player of team winning gold medal will get 1 kg gold each, players of team winning silver medal will get 600 grams of gold each and players of team winning bronze medal will get 400 grams of gold each.

‘Saharasri’ Subrata Roy Sahara, Managing Worker & Chairman, Sahara India Pariwar, said, "I strongly believe that there can hardly be any appreciation which can equate the undaunted efforts put in by the players who emerge victorious in the prestigious Olympics and bring the much coveted honour to our motherland. This reward is a small token of appreciation from us to the sportsmen to achieve great success and bring laurels to our beloved nation by procuring such highly acclaimed international distinctions”.

The sponsor of Indian Cricket and Hockey (Men & Women National and Junior Hockey Teams), owner of IPL Cricket team and Sahara Force India Formula 1 Team, Sahara India Pariwar, has adopted Indian Boxing, Wrestling, Archery, Shooting, Track & Field and Tennis covering support of a total of 101 sportsmen in these 6 games who are potential medal winners, until after London Olympics 2012. Apart from this, it has also extended support to the Indian Volleyball by sponsoring the Men’s National Teams (Senior & Junior) for a span of 4 years till 2016.

Sahara India Pariwar is a major business conglomerate in India with operations in multiple sectors, including financial services, life insurance, mutual funds, housing finance,  infrastructure & housing, print and television news media, entertainment channels, cinema production, consumer merchandise retail, healthcare, hospitality, manufacturing, sports, and information technology.