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Sahara announces its association with Badminton Sensation Saina Nehwal

Saina Nehwal will don ‘Sahara’ logo

Lucknow, December 18, 2012: Sahara India Pariwar, the multi business conglomerate and the prime promoter and patron of sports in India, today announced its association with Badminton Sensation, Ms. Saina Nehwal. As a part of the association Ms. Saina Nehwal will don Sahara logo while playing at tournaments worldwide. Ms. Saina who recently bagged the Bronze Medal in the Women’s singles of London Olympics 2012 and has also won the recently held top level badminton competition, Denmark Open.
Sahara India Pariwar has supported, felicitated and adopted many sports and sportspersons in various capacities so that they can bring laurels to our beloved country. The sportsmen include Sri Gagan Narang, Shri Abhinav Bindra, Ms. Tejaswini Sawant, Shri Vijender Singh, Shri Sushil Kumar, Ms. Mary Kom, Shri Yogeshwar Dutt, Shri Vijay Kumar, Ms. Sania Mirza, Ms. Dola Banerjee, Shri, Asher Noria, Shri Kapil Dev, Shri Sourav Ganguly, Ms. Jyotirmay Sikdar, Shri Zaheer Khan, Lt. Col. Rajyavardhan Rathore, Shri Gagan Ajit Singh, Shri Harbhajan Singh, Shri Yuvraj Singh, Shri Leander Peas, Shri Rahul Dravid, Shri Virendra Sehwag and Ms. Bula Chowdhury.
“We are proud to announce Sahara India Pariwar’s association with Ms. Saina Nehwal” said Mr. Ashok Roy Choudhury, Executive Director, Sahara India Pariwar. In the ceremony Ms. Kumkum Roy Choudhury, Executive Director, Sahara India Pariwar said, ‘We are happy that Ms. Saina Nehwal is now a part of our family, we welcome her in Sahara India Pariwar.”
On this occasion Shri Abhijit Sarkar, Head – Corporate Communications, Sahara India Pariwar and Director -Sahara Adventure Sports Limited said, “Ms. Saina Nehwal has always brought laurels to our beloved nation and we are proud to take our association with her a step forward. We wish her to win fresh laurels for the country in the international sporting arena and be a beacon of hope and a fountain of inspiration. Ms. Nehwal’s successes has led many, especially girls in India, towards sports and inspired them to excel and play for the nation.”
On this occasion Ms. Saina Nehwal said, “It’s a great honour to be associated with Sahara India Pariwar which apart from being a huge business conglomerate has also done tremendously for the cause of promotion of sports in India. This has certainty boosted my confidence and I am sure that I will be able to bring pride to the nation”.

Sahara India Pariwar is a major business conglomerate in India with operations in multiple sectors, including financial services, life insurance, mutual funds, housing finance,  infrastructure & housing, print and television news media, entertainment channels, cinema production, consumer merchandise retail, healthcare, hospitality, manufacturing, sports, and information technology.

The sponsor of Indian Cricket and Hockey, Sahara India Pariwar, had earlier, adopted Indian Boxing, Wrestling, Archery, Shooting, Track & Field and Tennis, covering support of a total of 101 sportsmen in these 6 games who were potential medal winners. Apart from this, Sahara has also extended support to the Indian Volleyball by sponsoring the Men’s National Teams (Senior & Junior) for a span of 4 years till 2016. The group, in order to uplift sports at domestic and grass root level, supports the legendary Calcutta Football League and many other sports at the national, state and district levels. The group has extended its sponsorship to the Uttar Pradesh senior cricket team which represents the state in Ranji and all other domestic tournaments.
Sahara is also owner of the IPL Cricket team – ‘Pune Warriors India’, ‘Sahara Force India’ – the only Indian Formula 1 Team, ‘Sahara Warriors’ – a polo team and ‘Uttar Pradesh Wizards’ – the Lucknow franchise of Hockey India League.
In the year 2009, Sahara had initiated ‘Sahara India Sports Awards’ with an intention to bring together all sports, including those which are very popular and also those which are not so popular, together on a common platform to recognize and honour the achievements of Indian sportspersons who have taken the pride of the nation to the highest level and kept the tricolour flying high.
Sahara had also announced before the London Olympics to award every Indian sportsperson winning gold, silver and bronze medal in the London Olympics 2012 respectively with the medals of pure gold of 5 Kg, 3 Kg and 2 Kg. In pursuance of the same on 31st October 2012 at a gala ceremony in Lucknow, Sahara felicitated all the six Indian medal winners of London Olympics.