SIP logo
National News Channel
Official Website


Samay - National News Channel

The journey in electronic media started with the emergence of ‘Sahara Samay Network’ as a news network of reach and repute. The network offers five regional 24x7 news channels catering to millions and millions of Hindi speaking viewers in the states of U.P./Uttarakhand, M.P./Chattisgarh, Bihar/Jharkhand, Delhi/NCR and Mumbai. Additionally the network also offers 'Samay', a 24-hr national news channel broadcast in over 66 countries.

‘Sahara Samay Rashtriya’ becomes 'Samay’ to re-dedicate itself with renewed energy and commitment to the news consumer. The totally revamped 24x7 offering builds an unflinching relationship with the viewer with the promise that it is there for the viewer ‘Har Jagah Har Samay’

Today after a journey of four years in public service in the broadcast domain, ‘Samay’ has reinvented itself with a quality improvement resulting in even wider reach and depth. With our philosophy of being present everywhere, every time, we aim to provide a new dimension to news and reach out to the entire nation and well, beyond.

Within weeks of its new avatar, 'Samay' has already witnessed an unprecedented rise in viewership. The innovative programming mix puts unmatched value on credibility and objectivity, the key differentiator being the choice of stories and the seriousness of the issues involved that are highlighted through branded shows across the news cycle. In addition, comprehensive news coverage, doubled up with a wide reach and network, means that 'Samay' reaches out to a wide section of markets previously untouched.

And to back it all we have countrywide news network offering the most effective and powerful combination of man and machine - with a team of over 1000 journalists using 50 live news bureaus that are further connected to 1600 V-SAT centers for rapid news gathering across the country. And hi-tech multi-channel uplink earth station that enables high telecast quality.