Sahara solemnises 101 marriages at the annual Samuhik Vivah Samaroh organised at Sahara Shaher

Lucknow , 3 rd February, 2007 : Sahara India Pariwar, one of the largest conglomerates of India and world’s largest family today organized with great fanfare the 101 marriages of girls coming from the weaker section of the society. Samuhik Vivah Samaroh, as the event is called, is organised every year under the auspices of Sahara India Pariwar at Sahara Shaher Lucknow. A one-of-its kind ceremony in India , witnessed 101 marriages of under privileged girls belonging to Hindu, Muslim, Sikh and Christian communities, at one venue.

Sahara invites families of both bride and groom of the 101 marriages to Sahara Shaher where at a single venue 101 weddings from different religions are performed. This is followed by lunch organized for the newly wed bride grooms, their families and guests.

On this occasion Saharasri, Subrata Roy Sahara-Managing Worker & Chairman of Sahara India Pariwar, Smt Swapna Roy-Dy. Managing Worker (P&A), blessed the newly wed couples.

All the marriage arrangements like Fooding, Clothing, Lodging, Welcoming of the Baraat, Kanyadaan, Decoration of 101 Mandaps, Household items and others were made by Sahara India Pariwar. To initiate a new life couples would require basic house hold items which is fulfilled by Sahara India Pariwar. Gifts worth Rs. 1 lakh to each couple has been provided by Sahara India Pariwar which includes Color Television, Refrigerator, Almirah, a double-bed, dressing table, suits to the groom while Saris to the bride and wrist watch for both. Sahara even takes care of delivery of the gifts at the couple’s house anywhere in India .

Reverend Smt. Chhabi Roy, mother of Shri Subrata Roy Sahara, Managing Worker & Chairman of Sahara India Pariwar, Hon’ble Saharasri, Subrata Roy Sahara-Managing Worker & Chairman of Sahara India Pariwar, Smt Swapna Roy-Dy. Managing Worker (P&A), Shri Ashok Roy Choudhury-Dy. Director Worker, Smt. Kumkum Roy Choudhury-Asst. Director Worker, Shri Sushanto Roy–Chief, Media & Entertainment, Head Infrastructure & Housing, Smt. Trisha Neogi, Smt. Renu Prakash and Shri Anil Vikram Singh-Sr. Advisor commenced the rituals through their esteemed presence and blessed the couples for a long & fruitful journey of love.

The whole ambience of Sahara Shaher was made enchantingly beautiful with decoration of Flowers, Rangoli amidst chants of marriage hymns with Shehnai being played in the background. People danced with joy & revelry and had a feast of different dishes. The Vivah Samaroh was conducted amidst a gathering of distinguished invitees and Kartavyayogi workers of Sahara India Pariwar who extended their heartiest greetings to the newly wedded couples.

About Samuhik Vivah Samaroh

Sahara India Pariwar’s commitment to Social Welfare is evident from the fact that 25% of its profits every year are dedicated towards social development activities. In fact, it’s the firm conviction of the Chief Guardian of Sahara India Pariwar, Hon’ble Saharasri, Subrata Roy Sahara that every organization, along with its own development and progress should also contribute towards the progress of society and nation at large.

Committed to Social Welfare, Sahara India Pariwar has continued to make sincere and dedicated efforts in this regard – as a result of which many people today have become self-reliant and are leading respectable lives. Reflecting upon this commitment of Hon’ble Saharasri, Sahara India Pariwar has taken upon itself the task of organizing Samuhik Vivah (collective marriages) of 101 girls from the deprived sections of our society every year starting from the year 2004.


Sahara India Pariwar as an organization takes pride in being the world’s largest emotionally integrated family of 9.10 lac dedicated and committed workers. The Group which has always espoused the cause of the nation, and keeping with this spirit and emotion of “Indianess” celebrates BHARAT PARVA twice a year since its inception in the year 1990, Sahara India Pariwar continues to be firm in its belief that there is a religion higher than religion itself; it is “Nationalism.” This event is a symbolic of emotional integration that binds us all together as Indians since such festivals are necessary, for they serve the noble purpose of uniting people from different communities into an integrated whole, while propagating a spirit of mutual friendship and harmony through the masses. ‘Bharat Parva’ through its collective ambience, brings together people from different castes, sects, religions, and evokes strong, ‘nationalistic’ sentiments amongst one and all. The message of Bharat Parva underlines that Nationalism, Duty and Commitment are the foundation of our existence – Bharatiyata is our Religion, our Honour, our Belief and our Beautiful and Contented co-existence.
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