Sahara One to add second General Entertainment Channel to its bouquet
To offer the world’s most popular programming in Hindi
Mumbai 12 th July, 2007: Close on the heels of the success of Sahara One Television’s reality show Biggest LoserJeetega, Sahara One Media And Entertainment is expanding its offerings to Indian television viewers with a new General Entertainment Channel showcasing the best in world television programming. Dubbed in Hindi, the channel will explore the entire gamut of original novelas, sitcoms, adventure shows and world cinema.
Targeted mainly at women audiences, the new channel will primarily beam the world’s most popular telenovelas. The popularity and reach of this genre of programming has extended well beyond the boundaries of its origins to the Americas, Europe and Asia cutting across linguistic lines. The universal appeal of this genre lies in the range of emotions – love, passion, revenge, ambition, intrigue- that are interwoven in the tantalizing themes of these stories.
Mr. Seemanto Roy, Head – Entertainment Business & Aamby Valley City, said, “In our quest for additional growth in the marketplace, we have been exploring the world of programming opportunities. Given lifestyle changes and international exposure through travel and popular media, Indian audiences are today ready to accept new genres of programming including broadcast of finished products from around the globe. The phenomenal success of dubbed renditions of Hollywood blockbusters in India is a case in point. A natural progression of this trend in television is inevitable. We believe that novelas with their borderless quality and universal appeal would find ready acceptance among Indian viewers. ”