Sahara adopts the sport of Archery in India
After adopting Indian Boxing and Wrestling, Sahara comes forward to support Archery
Lucknow, July 22, 2009: Sahara India Pariwar, the largest sports patronizer in India, as a part of its emotional commitment towards the betterment of sports in India, has pledged to support and adopt the sport of Archery in India. Sponsor of Indian Cricket and Hockey, Sahara India Pariwar in February this year, had adopted Indian Boxing and Wrestling. For Archery, Sahara has announced that it will sponsor the Men’s as well as Women’s National Archery Teams for the next 4 years.
Sahara will also pay incentives to the top 10 Archers of India each year on the basis of their annual performance and the most consistent performer and promising Archers would be selected annually in consultation with Archery Association of India. In addition to this, Sahara India Pariwar will also be the Title Sponsor of the Senior National Archery Championship for the next 4 years.
The support provided by Sahara is based on the huge potential of this Olympic discipline to propel India onto the international centre-stage and increase our medal prospects at the Olympics, Asian and Commonwealth Games. The support is intended to relieve the Archers of financial worries so as to help them concentrate on the game to perform better and bring greater glory to the nation. This will help to create role models and, in turn, enhance the popularity and awareness of these sports leading to more youngsters taking Archery, as a profession.
On this occasion, Mr. Subrata Roy Sahara, Managing Worker and Chairman, Sahara India Pariwar said, “Sports represent the most spirited, healthy and energetic facet of a society, which transcends the barriers of nation and nationality and unifies all human beings in one emotional bond. Sahara India Pariwar, since its inception, has always accorded priority to those activities, which generate positive emotions in a human being and sports is one of them. To excel at international arena, sports and sportsmen require our support, encouragement and emotional backing. Our support to Archery is an effort in this direction. Archery has rich cultural roots and as a skill sport has great potential in India. I feel India has an edge to excel in skill sports at International arenas and bring glory to our motherland.”
When contacted, Shri Abhijet Sarckar, Corporate Communications, Sahara India Pariwar, “ Sahara’s support to Archery is a part of our series and commitment towards promoting all those sports at ground level which have potential to bring fame to the country. Recently, we had adopted Indian Boxing and Wrestling. The effort is to provide conducive atmosphere, best training facilities and financial support system to the players so that they can concentrate on the game. We at Sahara hope that with this effort of ours would be able to give more gold prospects to the nation.”
Mr. Paresh Mukherjee, Secretary General, AAI commented “I want to take this opportunity to thank Sahara India Pariwar, specially their Chairman, Shri Subrata Roy Sahara, for coming forward in support of Archery. I am sure through this association, not only the Federation would be benefited but our Archers would also get the incentive and impetus to perform even better in international arena”.
Mr. S.S.Dasgupta, MD of LSM said, “After Boxing and Wrestling, we feel very proud to have played a key role in finalizing an agreement between Sahara and AAI. It has been Saharasri’s vision of promoting Olympic disciplines in which India has a huge potential and we, as always, feel highly privileged to have contributed in our own way in this great endeavor.
About Sahara India Pariwar
Sahara India Pariwar is a multi-business conglomerate with diversified business interests that include Finance, Real Estate, Media & Entertainment, Tourism & Hospitality, Healthcare, Consumables, and Services & Trading.
