“Creating the Best Luxury Brand in the world, inspired from Indian heritage and history, using innovative and timeless designs, which showcase craftsmanship of master artisans and quality across a varied lifestyle product portfolio, adding up to a memorable experience for our customers”
Brand Mastercraft is the latest endeavour of Sahara India Pariwar to preserve the rich heritage and tradition of craft worldwide. Inspired by the rarest crafts across the globe and executed by the finest craftsmen, Mastercraft promises to redefine existing benchmarks in global luxury. With the intention of being the ‘Custodians of Craft’, we are in the process of creating timeless masterpieces that surpass excellence. The Masterpieces would be manifestations of outstanding skill, quality and workmanship of Mastercraftsmen. The new definition of luxury by Sahara therefore embraces and celebrates craft and luxury in an all new avatar. Our effort is supported by the in-house world class design studio located in Mumbai that comprises top notch designers from around the world.
The flagship store is planned for a grand launch in London, New York and Delhi in 2015. The store will showcase exquisite Masterpieces in the museum section and the remainder of the store will exhibit high-end luxury products in home and fashion categories. The Group has ambitious expansion plans to scale up the operations with stores at strategic locations after its flagship launch.